Flavor enhancer is a substance that is added to a food product to enhance its flavor profile. By definition, flavor enhancers do not have a taste of their own but rather enhance the existing flavor profile of the food product, therefore flavor enhancer is classified as a food additive. By definition, flavor enhancers do not have a flavor of their own but they do amplify the flavor profile of the product they’re added in. This is why table salt, sweeteners, and spices are not considered as flavor enhancers. Flavor enhancers are also called flavor modifiers or flavor potentiators. Monosodium glutamate (MSG), glutamic acid, disodium 5’guanylate are some of the most commonly used flavor enhancers.
Increased demand for processed food products translating directly into increased demand for flavor enhancers.
From the last decade, the processed food industry has seen a significant boom in demand, mostly owing to urbanization, increased social media, and advertising influence and increased per capita income. Flavor enhancers are a crucial part of modern processed food products, especially products that fall into the spicy flavor profile. The inclusion of flavor enhancers is also prominent in meat products such as sausages, jerkies, salami etc. Savory snacks are one of the major product types where flavor enhancers are used liberally. One of the major classes of flavor enhancers that are used throughout the world is sodium based or glutamate-based. Apart from the increasing demand for flavor enhancers from the processed food industry, the flavor enhancers’ demand is also high from the restaurant industry, mostly from developing regions. Developed region consumers are observed to prioritize taste over the healthy aspect of food much more often than that of developed countries. Flavor enhancers like MSG and glutamic acid are cheapest and most effective options for restaurants to deliver the lip-smacking taste profile for the consumers and is therefore highly opted for in developing regions and Chinese cuisines in western regions.
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Availability of low sodium or no sodium alternatives on the rise in the flavor enhancers market
The consumer awareness about the ill effects of high sodium consumption has led to more option being introduced in the flavor enhancers market with potassium and calcium-based products instead of sodium based flavor enhancers. This growth in flavor enhancers’ portfolio is also driven by government efforts for putting up barriers for high sodium content in food products. Some of the widely accepted no sodium alternatives in the market are monopotassium-L glutamate, calcium di-L glutamate, guanylic acid etc. natural flavor enhancers are also being widely preferred over artificial counterparts amidst the rise of all natural trend in food products, that demands that all of the food ingredients should either be natural or nature-derived. This fills up the void for decreased demand for artificial flavor enhancers.
Global Flavor Enhancers Market: Segmentation
By Source, The Global Flavor Enhancers Market Has Been Segmented As:
- Natural
- Yeast extract
- Hydrolyzed animal protein
- Hydrolyzed plant protein
- Maltol
- others
- Artificial
- Glutamates
- Monosodium-L Glutamate
- Others
- Nucleotides
- Acids
- Gyanylic acid
- Inosinic acid
- Others
By Application, The Global Flavor Enhancers Is Segmented As:
- Processed foods
- Instant food products
- Soups
- Spice Mixes
- Noodles
- Sauces and dressings
- Bakery
- Confectionary
- Horeca
- Others
Global Flavor enhancers market: key players
Some of the key players in the global flavor enhancers market are: A&B Ingredients, Senomyx, Inc, Ajinomoto Co., Inc, Mitsubishi International Food Ingredients, Inc., Griffith Foods Inc, Sensient Technologies Corporation, SUBONEYO Chemicals Pharmaceuticals P Limited., Fufeng Group, Meihua Group, Foodchem international, Fooding Group Limited, Orkila etc.
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Opportunities for Market Participants in Global Flavor Enhancers Market
Opportunities for market participants are present by plentiful in the growing restaurant and processed food culture in developing countries. The growing fast food culture is also a major contributor to the increasing demand for flavor enhancers form developing regions. The negative mindset associated with MSG is still present in the western regions, and that is why the flavor enhancers market has a lot of scope for growth in the MSG replacers and natural flavor enhancers. With the all-natural trend gaining traction in food products and ingredients, the flavor enhancer market opportunities in the natural segment are expected to witness a steady increase.
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