According to a new market report published by Persistence Market Research “South Africa Market Study on UHT Milk: Market Share of Semi Skimmed UHT Milk to Increase by 2019”,
the South African UHT milk market is expected to grow at a CAGR of
11.2% during 2014 to 2019, to reach an estimated value of USD 1185.3
million in 2019.
South Africa is a major dairy-consuming country in the African
region where liquid milk accounts for approximately 60% of the total
dairy product consumption. The pasteurized milk market in the country
has been declining, whereas the UHT milk market
is growing at a rapid pace. The UHT milk market in the country is
expected to exhibit a double digit CAGR during 2013 – 2019. The
increasing acceptability of UHT milk among all economic classes of the
country has been a major driver for the growth of this market.
Whole UHT milk dominates the product segments due to the
inclination of South Africans towards fat-rich products; however, its
share is expected to decline during the forecast period due to rising
health concerns of the population. Among provinces, Gauteng dominated
UHT milk sales in South Africa; however, with rising urbanization in
other provinces, its share is expected to decrease during the forecast
period.
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Urbanization in South Africa has been on the rise. It has been
indirectly driving the growth of the UHT milk market by pushing the bulk
purchase of groceries, including UHT milk. According to the South
African Institute of Race Relations (SAIRR), two-third of the South
African population lived in urban areas in 2011, up from 52% in 1990.
Polokwane, Rustenburg, Vanderbijlpark, Nelspruit, and Ekurhuleni are the
fastest growing cities in the country. The long-life benefit of UHT
milk has helped it to become a part of other non-perishable groceries.
UHT milk is also becoming popular among the low-income population as it
is not very expensive and does not get spoiled in case of major power
failures.
The abundance of animal feed and fodder in South Africa helps the
dairy companies in the country to maintain stability in production cost
of dairy products including UHT milk. This in turn helps the company in
maintaining an effective dairy chain and stable retail prices of these
products. . The presence of a large number of animal feed companies
promotes the smooth supply of feed to the animal farms. The South
African government has announced the start of ethanol production in the
country from feedstuff; however, this is not expected to hamper the
feedstock supply to animal farms as the country’s surplus sugarcane
production can be used for ethanol production.
The pasteurized milk market in South Africa has been declining over
the past few years and is expected to follow this trend in the future.
Rapid urbanization has been observed to be a key reason for this
decline. However, this is favorable for the UHT milk market in the
country. Dairy companies are increasing their UHT milk production
capacities to cash in on the opportunity. Several other dairy processors
plan to enter this market as well. For instance, Clover Industries
acquired the UHT milk business of DairyBelle in 2014. Woodlands Dairy,
on the other hand, increased its UHT milk packing capacity from 6,000
liters per hour to 15,000 liters per hour in 2014.
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The key UHT milk companies in South Africa include :
- Parmalat SA (Pty) Ltd.
- Coega Dairy.
- Clover Industries Limited.
- Woodlands Dairy.
- Dewfresh Products (Pty) Ltd.
- Other.
Below is the segmentation carried out by Persistence Market Research for South Africa market study on UHT Milk:
Market Share (2012 and 2019) by Product
- Whole
- Semi-skimmed
- Skimmed
Market Share (2012 and 2019) by Distribution Channel
- Supermarkets/ Hypermarkets
- Independent small grocers
- Food and drink specialists
- Others
Market Share (2012 and 2019) by Province
- Gauteng
- Western Cape
- KwaZulu-Natal
- Eastern Cape
- Others
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