Drinkable
peanut powder is a product that is prepared by crushing roasted
peanuts, in order to remove natural oils. The remaining particles are
then grounded into fine powder that contains 85% less fat and 50% fewer
calories in comparison to regular peanut butter. Consumers prefer
plant-based proteins over animal-based proteins. Demand for healthy
beverages is significantly high, especially for drinkable peanut powder
products. This is attributed to high protein content and health benefits
that drinkable peanut powder products offer. Thus, food manufacturers
are developing peanut powder-based beverages that are rich in protein
and low in fat content with fewer calories. Governments of various
countries support production of organic, natural, and non-GMO foods and
beverages. The inclination of consumers towards nutritious and
functional foods and beverages has created a positive platform for
drinkable peanut powder, due to its plant-based natural protein content.
Factors
such as increasing demand for beverages, nutritious products, and
plant-based proteins coupled with increasing health consciousness and
awareness among consumers, and increasing production and consumption of
peanuts and peanuts-based products are expected to drive growth of the
global drinkable peanut powder market. Additionally, increasing
penetration of retail and online by major retailers and are expected to
fuel the overall growth of the global drinkable peanut powder market.
On the basis of product type, the global drinkable peanut powder market is
segmented into soluble (powder) and insoluble (particle). Soluble
(powder) segment is expected to account for largest market share in
terms of value over the forecast period 2016-2024.

On
the basis of application, the global drinkable peanut powder market has
been segmented into shakes, smoothies, and flavored beverages. Shakes
segment is the most dominant segment, followed by smoothies segment,
with market share of 34.9% by 2024.
On
the basis of distribution channel, the global drinkable peanut powder
market has been segmented into super market & hypermarket,
departmental stores, and online retailing. Super market &
hypermarket segment is the most dominant segment, followed by online
retailing segment, with market share of 28.1% by 2024
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.North
America is estimated to account for 37.8% share of the global drinkable
peanut powder market by 2016 end, and expected to expand at a CAGR of
5.7% over the forecast period. North America drinkable peanut powder
market is expected to witness robust growth owing to high consumer
awareness regarding the benefits of drinkable peanut powder in
comparison to peanut butter and other peanut products in the region.
Moreover, the launch of new products is further fueling growth of the
drinkable peanut powder market in North America. In order to meet
varying consumer demands, super market & hypermarkets are offering
premium grade drinkable peanut powder brands.
Asia
Pacific excluding Japan (APEJ) region is one of the dominant markets
for drinkable peanut powder. The APEJ market is the fastest growing
market for drinkable peanut powder. This is attributed to increasing
demand for superior quality and high-end peanut products from the
region. The market in APEJ is expected to register a CAGR of 7.2% in
terms of revenue over the forecast period. The market in China is
expected to witness highest uptake of drinkable peanut powder, followed
by India over the forecast period. Increasing demand for plant-based
natural products that are rich in proteins in comparison to products
where proteins are derived synthetically is significantly high. Peanut
powder is rich in protein and is derived naturally by crushing roasted
peanuts, which is one of the major factors contributing towards growth
of the global market.
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